Amazon account health, appeals and reinstatement

What is a good Amazon Account Health Rating?

Amazon's Account Health Rating runs from 0 to 1,000. At 200 or above the account is in good standing. From 100 to 199 it is at risk, and below 100 it can be deactivated. Every unresolved policy violation pulls the score down, so the fastest fix is usually to resolve or appeal the open items one by one.

What we handle

• Account suspensions and deactivations, including Section 3 and related-account cases.
• Listing deactivations: safety, pesticide, restricted product and category approval issues.
• Inauthentic and condition complaints, with invoice and supply chain evidence.
• Intellectual property complaints: retraction requests and counter-notices.
• Performance issues: late shipment, cancellation and order defect rates.
• Verification and identity review problems.

How do you write a Plan of Action that gets accepted?

Amazon's reviewers want three things stated plainly: the root cause, the actions you have already taken, and the preventive measures you have put in place. They do not want apologies, blame or long stories. Each claim should match your evidence. We write in that structure, check every document before it goes in, and plan the order of appeals so one weak submission does not hurt the next.